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“I also thought there was no COVID, and this is all relative. Until I got sick,” he posted on his Instagram account.


3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


  • The man contracted the disease on a trip to Turkey.
  • “I also thought there was no COVID, and this is all relative. Until I got sick,” he posted on his Instagram account.

Definitely the coronavirus, has been a controversial issue among different public personalities in the world. Some of them have even denied its existence. However, it is important to remember that COVID-19 is a real disease and we must take care of ourselves.

Dmitriy Stuzhuk, a fitness influencer, from Ukraine, died after being infected with SARS-CoV-2 . The athlete had denied the existence of the virus when it was declared a pandemic. However, he posted on his networks that he had contracted the disease.

“As everyone knows from the stories, I am sick with coronavirus. Today, after returning home, for the first time there was enthusiasm for at least writing something. I want to share how I got sick and warn everyone: I also thought there was no covid, and this is all relative. Until I got sick. COVID-19 DISEASE IS NOT EPHEMERAL! And it’s heavy, ”he says in an Instagram post five days ago.

 

 

КОРОНАВИРУС «COVID», ДЕНЬ 8 ⠀ Как вы все знаете из историй, я болею корлнавирусом. Сегодня, вернувшись домой, первый раз появился энтузиазм хотя бы что-то написать. Хочу поделиться, как я заболел и убедительно предостеречь всех: я тоже думал, что нет никакого ковида, и это все относительно. Пока сам не заболел. COVID-19 БОЛЕЗНЬ НЕ ЭФЕМЕРНАЯ! И тяжелая. Но обо всем по порядку. ⠀ Как это было? Плохо мне стало на второй день в Турции. Я проснулся среди ночи от того, что у меня отекла шея и было тяжело дышать. При этом немного побаливал живот. ⠀ На следующий день начал появляться кашель, но температуры никакой не было. Особых симптомов болезни тоже не было, поэтому я подумал, что это могут быть последствия после занятия спортом, смены климата и питания ну и плюс сон под кондиционером. ⠀ После возвращения из Турции я сразу же пошел сдавать разные анализы, делать УЗИ и на всякий случай решил пройти тест на COVID. Он оказался положительным На следующий день я поехал делать КТ. Мне назначили лечение и стали настаивать на госпитализации. Это отдельная история, потому что сейчас там идут ремонтные работы, больница полностью набита людьми, некоторые из них живут в коридоре Питания никакого нет, бумаги нет, столовых приборов тоже нет! Меня никто об этом не предупреждал. Медицине в нашей стране будет посвящён отдельный пост — что уж там, она это заслужила. ⠀ ПРО ЛЕЧЕНИЕ. Мне назначили курс лечения и сказали, что нужно его продолжать. Дали кислородный аппарат для дыхания, так как у меня низкий уровень кислорода (хотя я считаю, критическим он считается после 90, у меня же 94-96 это вполне позволительно для лечения дома, врач в приемной мне сказал тоже самое). Учитывая все эти факторы, я принимаю решение, что мне будет удобней и комфортней находиться на дистанционной опеке у себя дома, где у меня есть все условия для нормального лечения. В конце концов я всегда могу обратиться в нужные службы. Та и дома, как говорится, и стены лечат ⠀ Мое состояние стабильное.

Una publicación compartida de Dima Stuzhuk (@stuzhuk_dmitriy) el

The man contracted the disease on a trip to Turkey. In the same publication, he tells his story and how he began to feel: “I woke up in the middle of the night because my neck was swollen and it was difficult for me to breathe. At the same time, my stomach hurt a little. The next day, a cough started to appear, but there was no temperature. There were also no particular symptoms of the disease, so I thought that they could be consequences after playing sports, changing the climate and nutrition, and also sleeping under an air conditioner ”.

After returning, he decided to go to the doctor and undergo tests, including COVID-19, and it was positive. After spending eight days in the hospital, the influencer returned home to continue treatment.

However, his ex-wife, also an influencer, Sofia Stuzhuk made the news known through her Instagram where she posted a photo of her family saying “Dima is no longer with us. His heart could not bear.

The couple had three children together, and although they had separated, they had a good relationship. Sofia commented that her ex-partner had cardiovascular problems and on October 16 confirmed the sad news.





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The vaccines of this pharmaceutical company were photographed by the British press coming off the production line.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


  • If it meets the requirements, the pharmaceutical company would have 200 million doses by 2020.

Pfizer’s vaccines were photographed by the British press coming off the production line and Mexico could acquire between 15.5 and 34.4 million of them, since the American pharmaceutical company is among those that signed a contract with the country’s government.

The vaccines that were portrayed still have to meet a number of conditions before they can be distributed. In the first instance, they must pass clinical trials and then be approved by regulators internationally.

If it meets the requirements, the pharmaceutical company would have 200 million doses by 2020 and of these 40 million would be for the United Kingdom. Likewise, by 2021 they would produce an estimated 1.3 billion.

On October 16, the proposed purchase sale with Pfizer, AstraZeneca and CanSino in Mexico was announced. The country’s government committed to the purchase of approximately 140 million doses.



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9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


The new reality that we have entered globally for six months due to the COVID-19 pandemic can be likened to a scenario where humans and organizations, like titans and unicorns , not only coexist in a different environment but also They struggle to excel and ensure their survival in the midst of an unstoppable digital transformation and an accelerating fourth industrial revolution.

However, in this context it also does the same to survive an apparently simple business model where a dose of experience, intuition and resilience predominates, which serve to learn from mistakes and to ensure business continuity, in the middle of closing or the transformation of countless establishments.

We are talking about the inevitable shopkeepers or winemakers, who have immense potential to explore so that they can empower themselves and professionalize themselves, since at the moment a large part of them work without major techniques and state-of-the-art tools that can allow them to become professional and more productive. section of the value chain in which they operate.

Despite the fact that the health emergency paralyzed almost all the economic and productive sectors of the country, the traditional wineries or neighborhood stores did not stop for an instant despite the limitations and social restrictions imposed since the beginning of the pandemic to prevent the spread of the virus.

The resilience of shopkeepers and winemakers have left us inspiring lessons to rethink the relationship between survival, thought and action in the midst of a pandemic, since these true “own account” have not only secured a means to self-generate income, but have also formed a great economic force in their respective countries.

The importance of this business model is reflected in various statistics from South American markets, which indicate that the sales of stores or warehouses may have declined significantly in the current situation, but together they make up a great economic force.

According to a study by the consulting firm Fundes , wineries or neighborhood stores represent 40% of grocery sales in Latin America, which makes them a great economic force.

The resilience of shopkeepers and winemakers have left us inspiring lessons to rethink the relationship between survival, thought and action in the midst of a pandemic / Image: Depositphotos.com

To “get up earlier”

The common denominator behind the stories of each winery is the need to self-generate its own economy, in addition to being part of a family inheritance or an opportunity to raise a family, as well as the strength to overcome obstacles and crises with limited resources and minimal support of traditional channels.

In the midst of the social restrictions imposed by the quarantine in Peru , mainly in phase 1, I had the opportunity to talk with several shopkeeper friends -from different geographical locations in Lima-, about their expectations regarding the continuation of their businesses and the adjustments to the supply chain that allow them to continue serving their customers.

Most of the interviewees indicated that they had not stopped since the beginning of the pandemic and their sales continued to maintain almost the same levels, with the difference that now it was necessary to “get up earlier” to go to look for merchandise, given that many production centers of consumer goods were operating at 30% of their capacity, which caused some delays in receiving their orders.

They were also forced to work fewer hours due to the limitations imposed by the health emergency and the “curfew” at night.

In addition, they refer that they feel “privileged and grateful” because despite the sanitary restrictions imposed, they could continue working supplying the population with basic necessities, while other economic activities were paralyzed or are slowly being reactivated, not to mention that in many cases they were forced to close.

The common denominator behind the stories of each winery is the need to self-generate its own economy / Image: Depositphotos.com

Search for “best prices”

Although it is true that all of them are clients of large suppliers of mass consumption brands, those who deliver merchandise in their stores, continue to consider that it is better to go to the wholesale centers to find better prices and have a significant stock of part of their products. In this search, the maxim that they always keep in mind is “you have to know how to buy”, and also “know how to sell”.

One of the resources used to mitigate the impact of declines in sales was selling stationery, bazaar, and cleaning supplies. In addition, a great strength in these times is having a repowering and trained “delivery” that complies with the required health protocols.

The pandemic and quarantine do not seem to have left Peruvian winemakers in panic or anxiety. It was and is the opportunity to demonstrate resilience and put into practice the lessons learned from personal, family or national crises, since Peru lived through years of violence and economic crisis. Likewise, they should and must demonstrate that they are not conformists, that they have quick adaptability, that there is no time for regrets and that, based on reality, achievable goals should be set.

In recent years many of them went through great challenges and abrupt falls, which made them stagger and test the direction of the ship that they had underway.

It has also been difficult for many of them to go from manual to electronic billing systems and stock control with QR code, contactless payment methods, electronic wallets and apps to use their wholesale orders that are very helpful, but they are working in the process of adaptation while others have migrated to changes that are imposed as necessary to remain in force.

Goals achieved

A good part of the Peruvian winemakers have gone from being a small shop to a “minimarket” with success stories that have demanded between 10 and 30 years. This has allowed them to build their own home or buy an apartment and live better, as well as provide their children with a better education, access to private health, not having over-indebtedness, among other achievements that show their personal improvement, as a result of their entrepreneurship.

The strategy that they have implemented for this transformation is to offer a sale for convenience and value-added service, where the client can pay more, having as compensation the immediacy, proximity and solutions.

Thus, they remain the option for people of all generations who want to satisfy an immediate need by resorting to the closest winery to their home, or in other cases ordering through social networks or a phone call.

Added to this is also offering specialized or highly segmented products that are chosen based on the consumer knowledge of their customers. Something that may be easier to know, as the phrase “A good cuber eye” says, and without having an integrated CRM program.

As a corollary, it is appropriate to point out that if shopkeepers had more impulse to progress, access to training with educational quality programs on Marketing, Trade Marketing, Visual Mershandising, Canvas, Design Thinking , Lean Startup , Accounting, Administration, among others, we could talk about a whole power to be developed so that it contributes to economic growth and development according to current times.

This development would have to be agile, dynamic, interactive and be put into practice with traceability .

These traditional businesses have always faced the risk of disappearing as a result of innovation and investments by powerful economic groups. Perhaps today is the opportunity for them to envision and strengthen strategic alliances and businesses that consolidate them as lasting business models, as well as traditional and familiar ones.



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Interest is ticking up in investing in smart technology that helps save time, energy, the planet, and keep us safe.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


In these grave and uncertain times of the Covid-19 global pandemic of 2020 and beyond, investors are eager to take advantage of the creative ways entrepreneurs and safe food-delivery services not only help mankind but help save the planet from the energy required to get food to your table. Front-runner investors who have focused on the e-commerce and delivery services of the food industry are now ready to augment their investments in new food technologies.

According to Forward Fooding, the food delivery sector represents less than 1 percent of the total food retail market even though these investments continue to grow at a whopping 451 percent. The next largest smart money is in consumer apps, up 348 percent and kitchen and restaurant tech up 245 percent. DigitalFoodLab’s newsletter, FoodTech, estimates that European food tech startups raised €2.4B in private capital in 2019, a 70 percent increase from 2018. Even though investment in agricultural tech has dropped (-11 percent), investors in green technology see a future in funding European AgTech startups, like the platform XFARM, as this economic area raised €3M series A in December, 2019—a close second to the U.S. market.

Here are five interesting ways European entrepreneurs are using food tech during the pandemic:

1. Farmers’ platform

This platform created by farmers for farmers claims it can raise efficiency of a farm to its “limits” by improving irrigation, protection and fertilization based on data entered into the XFARM platform and linking data to sensors that are designed for agricultural use. Its modules, available in both Italian and English, can be customized to your farming needs.

For example, think about the grapes for your fall harvest that are dependent on weather fluctuations due to climate change and how monitoring the irrigation, protection and fertilization could augment your sound judgment to ensure a perfect crop for that pinot noir!

2. Farm cupboards

What if you aren’t a farmer but want to grow your own produce and have no space to do it? Agrilution offers little fitted farm cupboards. Its main product made in Germany is “Plantcube” that is about the size of a small fridge and can be built right into or added onto the kitchen design. Its glass door is attractive and offers instant sensuous pleasure of your home grown lettuces, parsley, rosemary and thyme.

3. Ugly produce

Speaking of produce, Finland developed a successful startup now in the UK called Oddbox. This is a delivery service of “rescued” food from local farms that would otherwise be thrown out.

It claims to rescue delicious, fresh fruit and veggies for being too odd, too big, too small, having cosmetic defects or even being too many from local farms and delivers it to your doorstep. And its site says that if food waste was a country, it would be the third largest emitter of greenhouse gasses that threaten our planet.

4. Italian pasta

No waste here! Sustainable sourced ingredients from small farms in Italy will be used on a seasonal basis to create pasta kits. On the horizon is EKOOK. You will be able to choose your recipe of “fresh organic and wholesome Italian-style pasta kits” from its soon-to-be-launched website, promising next-day delivery to your home.

According to the press release, inside the kit are two QR codes: “one will open a video tutorial guiding you on how to best prepare and serve your pasta dish in the traditional style. The second provides a link to a playlist curated to enhance your dining experience, pairing sound to your palate for a full sensory experience.”

This enterprise also plans to offer the usual payment methods including AMEX and cryptocurrency. And yes, the popup chats on EKOOK’s website, complete with a chef’s image, will be instant. Plan on this coming soon to Italy and the U.S.

5. No guilt

How about an app that lets you calculate the nutrition values in that homemade Italian-style pasta to which you added scampi and an arugula salad? Just take a photo of your meal on your smart phone with Foodvisor, and the values come up. This nifty little app also lets you keep a diary and calculates your personal nutrition goals. And you can add the measurement of your physical activities (safely done outside and with masks these days) to check your established exercise goals. No guilt here! Just pleasure in instantly knowing that your healthy and safe goals are being met.

So, dive right into food tech with its really fun ways to use and invest in smart technology to save time, energy, the planet, and keep you safe. 



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Meet the speakers that this year will meet in the 2020 edition of the important event from November 2 to 6 in a 100% digital format.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


The INCmty , the largest entrepreneurship festival in Latin America, arrives from November 2 to 6! This event will be held under a 100% virtual format and will bring together the most prominent voices at the national and international level of the entrepreneurial ecosystem.

The event , which was founded in 2013, is the largest platform in Latin America to inspire, connect and empower students, academics, researchers, entrepreneurs, investors, businessmen and corporations. In addition, its various contests support and promote disruptive ideas and initiatives that can change the future of Mexico and the world.

The 2020 edition of INCmty seeks to generate creative solutions to existing problems under the “Digital inclusion & Sustainable future” axes.

The event will have a full agenda of 200 speakers , five days of activities, networking experiences, forums, meet ups, mentoring and dynamics that promote entrepreneurship.

This year, the personalities that will meet to give digital talks are:

Brian halligan

Image: Courtesy INCmty2020

Co-founder & CEO Hubspot, creator of inbound marketing

Jill popelka

Image: Courtesy INCmty2020

President of SAP SuccessFactors

Mark Esposito

Image: Courtesy INCmty2020

Nexus FrontierTech Co-Founder

Jacob Pace

Image: Courtesy INCmty2020

CEO of Flighthouse, the MTV of the future on TikTok

David meltzer

Image: Courtesy INCmty2020

Co-founder of Sports 1 Marketing

Jacob morgan

Image: Courtesy INCmty2020
Author, futurist and founder of The Future of Work University

Gonzalo alonso

Image: Courtesy INCmty2020

Futurologist and digital transformer in Latin America

Lorena Guillé-Laris

Image: Courtesy INCmty2020

Executive Director of Fundación FEMSA

As well as a one-on-one live interview with Maria Teresa Arnal, Stripe’s CEO, with our editor-in-chief March Violante.

Competences dedicated to entrepreneurs

In the same way, the INCmty will carry out the finals of the INC B-Challenge , INC Prototype , INC Accelerator , HEINEKEN Green Challenge and Convocatoria Launch competitions that seek to give visibility to the disruptive talent of Mexico and Latin America in its different stages.

Find more information in this link.  



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Rappi Travel has an offer of more than 250,000 hotels worldwide, as well as the main airlines that operate in the country and the world.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


  • You can now book trips in Rappi through its new Rappi Travel button, with great benefits such as 20% “cashback” in rappicredits to use within the same APP during the first months of operation.
  • Some of the confirmed partners worldwide are Expedia, Omnibees and Hotelbeds, and in Mexico the main hotel chains will participate.

Rappi announced this Friday the launch of its new vertical Rappi Travel, through which users can find and book their trips. With this objective, the platform has a wide range of offers on flights and accommodation available, and soon there will be the option of tourist packages and vehicle rentals.

“Rappi Travel is a product that fits very well with our growth and consolidation strategy as the first super App in Latin America, and in this sense, travel is a fundamental part of connecting users with their needs in one place . We are obsessed with continuing to serve and surprise users, so we have focused on offering the best brands, and we have the most relevant partners in the travel and tourism industry, “said Alejandro Solís, CEO of Rappi in Mexico. .

The Rappi Travel button is already available in the App, and has the offer of flights from the main airlines that operate national and international flights, as well as from some hotel chains such as Grupo Presidente.

“For the launch of this product we are going to offer a refund of 20% of the purchase in rappicréditos, or as we call it in Rappi, cashback , which can be used for purchases of any other product that is offered in the App. Rappi Travel already It has smart alerts for prices and flight changes without the need to call a callcenter , as well as payment methods and loyalty programs in one place ”, added Alejandro Solís.

The manager pointed out that the main objective of this new vertical is to continue offering solutions to the needs of users, and have the experience of buying their trips quickly, easily and digitally.

As an introductory offer, whoever purchases any Rappi Travel product in the next three months will have a return in rappicréditos of 20% on the total value of the purchase, to use them within the Rappi App.

Rappi’s travel technology

To make it possible for the new button to be fully integrated into the SuperApp, Rappi acquired the technology from Netactica, a company specialized in travel technology. In this way, the connection was achieved with more than 50 different systems and partners such as Amadeus, Saber, Expedia, Hotelbeds and Omnibees, among others.

Photo: Instagram Rappi

Rappi Travel developed the entire user experience (UX) and the integration with its ecosystem “in house”, with its experience in mobile application development and based on the feedback of the SuperApp users, to ensure that the experience of purchase is complete and simple.



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The event will bring together entrepreneurs, investors, academics and representatives of the Senate and the Federal Government.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Next Thursday, October 22, the third Summit of Entrepreneurs of the Association of Entrepreneurs of Mexico (ASEM) will be held and this time they invite the country’s entrepreneurs to participate for free.

“Entrepreneurs are founders of companies that today are the country’s main employer and the engine of the economy. To the extent that we create conditions to promote entrepreneurship, we will be able to trigger the creation of more jobs, attract investment and contribute to GDP growth to accelerate economic recovery, ”says Jorge Corral, executive director of ASEM.

Each year, this summit will focus on the challenges that COVID-19 put to companies, the future of entrepreneurship and generating alternatives and support for the sector.

ASEM invites to attend the Summit all entrepreneurs and businessmen in the country, investors, representatives of accelerators, incubators and other entities that support entrepreneurship, and those who are considering undertaking. The transmission will begin at 6:00 p.m. through the WebinarJam platform. It will be a free event and those interested can register at this link .

The event will bring together entrepreneurs, investors, as well as representatives from the financial sector, academia, the Senate and the Federal Government. It will have three main activities:

  • Panel “financing alternatives for entrepreneurs”. As it is one of the priority issues for entrepreneurship, the current context of access to financing will be addressed, both for commercial banking and fintech alternatives, as well as expectations in the short and medium term and the actions that must be implemented from the beginning. public and private sector to guarantee greater access to financing.
  • Presentations of entrepreneurs overcoming the changes. Leading entrepreneurs from different industries will share how they have reinvented themselves and managed to grow in the current context.
  • Panel “programs and legislation for the economic reactivation of companies”. It will include talks with entrepreneurs, academics and representatives of the government and the Senate, since they are an important axis for economic reactivation through reforms or creation of laws and the implementation of programs. Best practices in these matters will also be shared globally.

Among the panelists and speakers will be Héctor Sepúlveda, co-founder of Mountain Nazca and investor in Kavak, the first Mexican startup valued at more than 1,000 million dollars; Dr. Ana Bárbara Mungaray, head of the Productive Development Unit of the Ministry of Economy; Ricardo Weder, founder of Jüsto; Senator Indira Kempis, member of the Economy Commission and of the Senate pro-entrepreneurship bench; Fernando Padilla, national president of ASOFOM; Diana Molina, Stripe’s Strategic Alliances Leader for Latin America; and Luis Ricardo Alvarez, executive director of Santander PYME, among others.

The purpose of having this plurality of voices is that the talks do not remain only in a conversation, but that they generate commitments and proposals to improve the environment in which business is undertaken and done in the country.



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The R&B superstar talks about why he joined forces with LÜM for the launch of its new web- and android-based collaborative platform.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Making it in Hollywood requires an entrepreneurial tenacity similar to that of Silicon Valley. Yet while both cities are in California, they’re worlds apart. The music industry is continuously being disrupted by new technologies innovated by entrepreneurs in Silicon Valley. Instead of swimming against the stream, Grammy-winning R&B star Ne-Yo has decided to jump in and work hands-on with a music app that’s widening its scope to ensure participating artists get paid.

The multi-platinum performer and his record label, Compound Entertainment, have announced a partnership with LÜM, a streaming and discovery application that had previously been mobile/iOS-only but has just launched a web- and Android-friendly platform called the Exchange that emphasizes artist collaboration and monetization. The goal is to enable emerging musicians to grow their fan base and make money with LÜM’s in-app currency feature called called virtual gifting. It’s a model whereby greater community participation leads to greater rewards, allowing artists to leverage the service as an entrepreneurial tool.

Ne-Yo’s collaboration with LÜM differentiates from, say, Jay-Z’s approach to launching Tidal, which swam upstream by pulling the rap mogul’s music from Spotify (though he later reversed course on that). And it’s been informed by other music-and-tech cautionary tales, such as when U2 had their album pre-installed on all new iPhone 6 devices, to much consternation.

But those were early days. Today, the transition from successful recording artist to tech tycoon has become much more sophisticated. And by linking up with LÜM and its Exchange, Ne-Yo has set out to be a leader amidst the hottest trend in technology, cryptocurrency, which is set to disrupt a financial services market that’s expected to reach $26.5 trillion by 2022.

Related: Wyclef On Staying Creative in the Pandemic, and Why He Loves Working With Women

“Tech has come to play a huge role in our lives, sometimes for the better, but sometimes disrupting systems that might have been better off left intact,” Ne-Yo told me in a recent interview just prior to the Exchange’s debut. “Rather than complain about the challenges we’re facing as artists, it’s important for us to find new opportunities and embrace those tools that can help us rewrite the rules in a way that preserves the arts.” 

Artists can upload their content to the app, where fans can discover artists and circulate music by re-sharing songs with their friends so that the app becomes an ecosystem of digital assets traded and sold with its virtual currency, incentivizing artists to earn income. “LÜM is one of those rare tools — it’s totally changing the music landscape for artists who are struggling to make an income,” Ne-Yo added. “It’s laying the groundwork for independent artists and fans alike to see what the future of music can look like for them.”

LÜM’s virtual-gifting service is available without a minimum threshold of followers or video views. That’s in contrast to platforms like TikTok that maintain high thresholds, which makes this revenue channel unavailable to newly starting out/up-and-coming artists. As LÜM co-founder and CEO chimed in during our interview, “The virtual gifting feature has enabled us to provide tens of thousands of independent creators a new way to look at their careers — to help them build stronger relationships, network, collaborate and make real money.”

Related: Jermaine Dupri Talks New Role With The Beet and a Lifetime of Entrepreneurial Inspirations

Time will tell if LÜM meets Ne-Yo’s expectations, but the gambit is further proof that being an artist and an entrepreneur are two sides of the same coin.



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6 min read

Opinions expressed by Entrepreneur contributors are their own.


The World Bank says that the global economy may be facing its most massive contraction since the Second World War. The massive amount of job cuts in line with the slowing of the US economy has made one fact obvious. Businesses facing this dire situation have had to adapt or face their demise.

Companies looking at changing their models to adapt to the crisis have been using the term “pivoting” extensively. We already know that a pivot is a hinge point that allows you to exert less force to move a heavy object. Inc. notes that, in business, it’s a point that a company can leverage to grow itself and explore a new market related to its core product. In essence, it allows a business to develop laterally in the market. Several well-known enterprises have successfully pivoted during the pandemic, demonstrating that it can be done quite successfully once a company has a plan. Extending a business’s capabilities with the aim of long-term profitability and sustainability is what has driven so many enterprises to consider pivoting into related markets.

Related: 3 Big Ways Companies Are Pivoting

Enterprises pivoting to adapt

Pivoting successfully relies on seeing that the business has a problem and addressing it head-on. Believe in Banking mentions that Spotify changed its business model from being a music provider to being a tastemaker and podcast distributor. Initially, Spotify’s business model depended heavily on free users listening to ads. However, as the pandemic worsened, businesses had less income to devote to an ad budget. As a result, companies like Spotify that relied on that revenue were left out in the cold.

Instead of fighting for an ever-decreasing portion of the ad revenue pie, they decided to shift their focus. The company already had an audio distribution platform. Now it was time to monetize those free users by building original content. In a move that mirrored Netflix a few years ago, Spotify started buying up the sole rights to popular podcasts and drawing in users because of this exclusive content. In effect, the company found it’s pivot and shifted gears, without even needing to rethink its business strategy extensively.

Successful small business pivots

Corp Magazine notes that small businesses that have been hit by the Covid crisis are also pivoting into the online sphere. Some of these entrepreneurs already had companies that were forced to close their doors. Instead, they decided to change their focus to teaching others and giving them an online platform to showcase their goods.

Related: 4 Tips For Pivoting Your Brand in the Current Crisis

These small businesses rely on trade shows, and other in-person meets to sell their products and increase their distribution. Online platforms offer them a chance to share the connections they made before the US government’s economic halt, in the hopes they could help other small businesses thrive. Companies like Moxe that already have an online presence have invested more in promoting their storefront than distribution to real-world locations.

Other small businesses have realized that the need for specific products remains, but getting them is not nearly as easy as they used to be. Smart farmers that have lost access to their primary market of upper-class restaurants can pivot into supplying directly to customers. Restaurants that no longer have customers to serve can either invest in a mobile app provider for delivery or offer their services as a “ghost kitchen.” These are extensible and long-term adaptations that ensure the business still has an income while the pandemic (and the associated economic slowdown) lasts.

The Core elements needed to pivot successfully

When a company intends to pivot, it needs to be aware of three key factors:

1.     Understand a pandemic-fueled trend

Because people have changed how they work, play, and shop, the only way a pivot would be successful is to consider the new trends in these areas. Remote work, along with an increased dependence on technology due to social distancing, provides ample opportunity to businesses who want to find new, exciting ways to capitalize on their market. Companies have shifted to using online storefronts and mobile apps to interact with customers. Those that embrace this new digital lifestyle stand to outpace their competition that is patiently waiting for physical meeting spaces to reopen.

2.     Extend the company’s existing business model

Successful pivoting doesn’t rely on entering a brand new space. Some companies are associated with doing certain things. Prada, for example, is known for making fashionable accessories. If a company needs to be successful in their pivot, they should look at related areas to their primary product. Prada’s new line of designer face masks shows that they leveraged their brand awareness to produce a viable product that appeals to a post-pandemic world.

3.     Pivots must be profitable and sustainable

If a business intends to pivot, it needs to be both profitable and sustainable. The product or service the company offers must preserve and enhance brand value, and encourage customers to buy into the new idea. Over time, the business will be able to switch over from its initial profit generation business model into a new one that’s sustainable over the long term in a Covid-affected world.

Related: The Pivot That Helped This Founder Get Into 10,000 Stores

Getting rid of inflexible businesses

While the economic depression the world will face is a scary prospect for businesses, it also offers a ray of hope. Inflexible companies will be the first ones to fold. Those that can’t adapt to the “new normal” will end up paying the price for building a rigid business model based on the idea that change will never come. The changing world will reward businesses with the foresight and the ability to change how they do business quickly.

Times of crisis tend to favor small businesses that can change their configurations quickly. Larger businesses that have to go through layers of bureaucracy tend to be much slower when they have to change. Pivoting allows a company to redirect itself while maintaining its momentum. During this pandemic, it’s the most effective method of ensuring that a business remains profitable over the long term.



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13 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


  • This company has managed to raise around 10 million dollars in four years.
  • Eva Center is a booth that will be located in shopping malls around the Mexican Republic, the women will be received by a doctor, who will be in charge of entering them inside the booth and in complete privacy they can perform the study alone.

A series of unfortunate events led Julián Ríos to start his career as an entrepreneur at the age of 16, as the young man lived through the emotional and physical effects of breast cancer with his mother who suffered from the disease. This motivated him to do his bit so that fewer and fewer women had to go through this condition.

“Eva was born five years ago through a very personal motivation, my mother was a breast cancer survivor on more than two occasions and then passed away from the disease. The same story is for my partners, Raymundo and Antonio my co-founders. And as a result of this personal event, we could not sit idly by and decided to dedicate our days to working on something that would prevent some women from suffering what our loved ones have suffered, ”says Julián Ríos in an interview for Entrepreneur en Español .

Julián’s first development was a wearable ( wearable device) that was basically a bra they called Evabra, with which it was possible to detect breast cancer in its early stages through biosensors. However, together with his team, he realized that it was not going to fulfill its mission: to reach all possible women.

Julián Ríos. Photo: Courtesy.

“After 3 years of work and thousands of dollars in investment for this project we realized that we were not fulfilling the original mission, which was to save as many lives as possible, simply for the sale price of the device it would have been a product that only 0.01% of the population could use ”, he says.

From a bra to a booth and a full membership

Evabra’s goal was that by means of a heat sensor it could detect breast cancer in an early, private and non-invasive way. Despite the fact that the team of entrepreneurs and researchers no longer develop the bra but a booth, the purpose remains the same:

“Functionally analyzing the chest through thermal readings, through artificial intelligence but in a more sophisticated technology that is the technology that Eva uses today, which does not require contact on the chest, basically it is the analysis of the thermal pattern of the breastfeed from a distance ”, explains the young man.

Higia Technologies , the old name of Julián’s company, evolved together with their product, now it is called Eva and they offer a care center so that women can take a private exam in commercial places, they also have a membership that gives other benefits in the area of ​​women’s health.

Evabra. Photo: Courtesy.

“Our membership offers women a mammogram that is interpreted by our radiologists, almost unlimited studies in Eva, they can be done once a month or every three months, gynecological oncology consultation if something abnormal is detected in the masto or in Eva so that you do not have to go through the waiting times of the public system and an insurance of breast and cervical ovarian cancer. It is an insurance that compensates in 100 thousand pesos in case of being detected. So Eva, more than just the Eva Center product, aims to be a whole ecosystem of solutions to effectively prevent and combat breast cancer ”, says Julián.

Women can access membership online or purchase it at the centers, although they do not yet have national coverage.

The entrepreneurs have collaborated with institutions such as the Institute of Social Security and Services for State Workers (ISSSTE), the Mexican Institute of Social Security (IMSS), Stanford Medicine X, and others to achieve the technology they offer today. Likewise, it is a method approved by the Food and Drug Administration (FDA) in the United States, by the CE Marking in Europe and is regulated by the Federal Commission for the Protection against Sanitary Risks (Cofepris ) in Mexico.

In private and fast

Eva Center is a booth that will be located in shopping malls around the Mexican Republic, the women will be received by a doctor, who will be in charge of entering them inside the booth and in complete privacy they can carry out the study alone.

Once inside, the machine will proceed to examine the breast through the creation of a thermal map using infrared light. This analysis has a cost of 400 Mexican pesos (approximately 19 dollars) and lasts less than 10 minutes.

“What we evaluate is the difference in thermal patterns within the chest and what I mean by this is the differences in breast metabolism and that shows us that there are more cells reproducing in an area or that there are more blood vessels in some area. So it is a very different method from mammography because mammography is an anatomical analysis that tells you whether or not there is a mass. What we want to know is how the breast is behaving from a cellular perspective, ”says Julián.

Photo: Courtesy.

Through the measurement of the thermal patterns of the breast it allows to detect thermal anomalies of zero point one celsius, according to the entrepreneur. After the women undergo this analysis, a certified radiologist in clinical thermography makes the risk assessment and gives the result between 24 and 48 to the patient.

“And this principle of seeking to detect cancer in particular breast cancer by means of functional analysis of the breast, is not new since 1970, but it is until now that we can take advantage of much more sensitive and more precise temperature measurement tools together with tools of artificial intelligence to be able to give an effective and precise analysis to the woman for the case of breast cancer ”, explains Julián.

“We do not intend to replace mammograms”

This product is not intended to replace mammograms, rather it wants to become a complement to help early detection of the disease, which is the second cause of mortality in women between 20 and 59 years of age in Mexico .

“Something that I always like to make very clear is that we do not intend to substitute mammography in any way, it is a method other than ours that complement each other very well, there is research where it has been proven that if a method like Eva is used together with a mammogram, the accuracy is up to 98% compared to just getting a mammogram which is 80 or 85% depending on who is interpreting it or only Eva, which is also a number between 80 and 85 percent. So, they are methods that together are more powerful and we don’t want women to use one or the other, we want them to finally use both, that is why we have our membership, which is the backbone of our entire company ”, says Julián.

Likewise, the 21-year-old says that this product does not emit any type of ionizing radiation and the patient is not touched at any time, making it “an incredibly noble and safe method.”

Eva already has teams in the ISSSTE 20 de Noviembre, the National Cancer Institute of Nicaragua, in private gynecological oncological clinics in San Luis Potosí, Guadalajara, Jalisco, and in shopping centers in Mexico City, State of Mexico, Monterrey and Puebla .

For now, Julián’s company focuses on this product and membership and they are not producing bras, but they do not rule out developing a team that can go to people’s homes.

“That will be when the economies of scale and the technologies we use have an accessible price for the general population, today we want to see and help as many women as we can and we can do it with many Eva Centers.”

Just over $ 10 million in four years

Julián Ríos started this company when he was 16 years old and today at 21 he reports that one of the greatest challenges is being able to materialize something this ambitious at such an early age and with so many knowledge gaps.

“Fortunately I was lucky enough to find partners almost as young as me but extraordinarily competent and we were building up the credibility of investors in Mexico and the United States”

In 2018, Y Combinator, an accelerator from Silicon Valley in California, had the opportunity to participate, where they received an investment of $ 120,000. They also managed to attract the attention of some of the most important funds in the world: Khosla Ventures, Hummingbird VC and Sound Ventures, and interesting personalities such as actor Ashton Kutcher, Jessica Livingston, co-founder of Y Combinator and Paul Buchheit, creator of Gmail, who invested 5 million dollars in them.

Photo: Courtesy.

It was thanks to this participation that they began to make their way. However, it was not easy, “since the reluctance to new technologies of a guild as established as the doctor is great … everything has been a challenge but the mission we have is so tangible and so close to our hearts that there are very few things that really deter us. “

In this way, they have been raising capital, and in their most recent round of investment where Kaszek Ventures joined, they raised around three million dollars, “bringing the total fundraising to a little more than 10 million dollars in the last 4 years of company history ”, explains Julián.

“We are going to use this capital to continue saving lives, we only have six centers, we seek to have national coverage and we want the vast majority of women to be part of our membership, which we see as the best package to be protected from all sides. Someone who has seen breast cancer three times tells you, once with my grandmother and two with my mother, if they had had a product like these or a service like these, their life would have been easier, the suffering would have been less So our mission is to reach more Mexican women and after that continue to venture into this investment fund ”.

In this context, Julián shares three tips to achieve an investment:

  1. Conviction and absolute passion. Investors are extraordinarily good at knowing when someone doesn’t have their whole heart in a project. The first thing is to be convinced of the value you are giving to the consumer, that you are bringing to the world and the future of the company but that does not mean that you are closed to the flipback, it is important to know why they are saying no and adjust based on that .

  2. Persistence and Resilience. I saved parts of the story for simplicity, says the entrepreneur, but precisely already being in Y combinator, in one of the best accelerators in the world to which by the way we had applied three times, it was not until the last time that they already accepted us, But even when we were there, we had to go through almost 15 years of investors until one said yes, and once that one said yes, our doors began to open, so persistence is the most important thing, it’s a numbers game. and I did well with only having 15 to 20 us, I have heard stories of hundreds of us to raise capital.

  3. Knock on all the doors. Realize that you already have NO, it is the default and you do not need anyone to present it to you or fly to Silicon Valley, the investors’ emails are out there, write a good email telling a good story and have a good company behind, it is very easy for them to be interested.



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